White Eden Application

White Eden

Client

White Eden

Role

UX/UI Designer

Duration

9 months (2025-2026)

Challenge

White Eden Weddings manages multiple luxury wedding projects simultaneously. Communication was fragmented across WhatsApp, email, spreadsheets, and verbal coordination, causing inefficiencies, missed updates, and payment tracking confusion.

White Eden Weddings is a Cannes-based luxury wedding planning and design agency specializing in high-end destination weddings across the South of France. Founded by Mylène and Geoffrey, the company creates bespoke, detail-driven experiences for an international clientele, combining strong visual direction with seamless execution.

Working in this environment meant engaging with a brand that values aesthetics, precision, and user experience at every touchpointfrom initial client interaction to final delivery. The company operates with a small, highly curated team, focusing on quality, personalization, and consistency across all aspects of the experience.

Research & Planning

While working with White Eden Weddings, I operated as both a designer and an embedded participant within the organization’s workflow. This positioned me to conduct observational, experience-based UX research within a real production environment.

Research Context

I contributed to scenography design, 3D renderings, graphic assets, and product elements, while collaborating closely with the founder, project managers, vendors, and clients. This cross-functional exposure provided access to multiple touchpoints across the end-to-end service journey.

Methodology

Rather than conducting external interviews alone, my approach combined:

Participant observation (day-to-day involvement in projects)
Workflow mapping (tracking communication and approval flows)
Informal stakeholder interviews (conversations with team members and clients)
Pain point documentation (capturing friction in real time)

This embedded method allowed for continuous insight gathering within natural working conditions.

Key Insights

Communication fragmentation: Information was distributed across multiple channels, leading to misalignment and repeated clarifications.
Inefficient feedback loops: Approval processes lacked structure, causing delays and uncertainty.
Unclear task ownership: Responsibilities were not always explicitly defined, creating bottlenecks.
Gap between design and execution: Creative intent was sometimes lost during handoff to vendors.

Research Value

This dual role enabled a deeper level of insight than traditional external research. By experiencing the system as an active user, I was able to identify not only where breakdowns occurred, but why they happened within the broader operational ecosystem.

These findings informed opportunities for improving workflow design, communication systems, and overall service experience.

Mylene, Founder

If a client asks me for a summary, I have to manually check five places.

parto1745_Create_a_series_of_cute_whimsical_childrens_book-styl_5892145d-29a6-4f11-b628-2b

Geoffrey, Founder

The business depends

too

much on memory...

Sarah, Project manager

I don’t know what other managers are working on unless I ask

Maxime, Project manager

I needed a structured system to efficiently manage design updates and align communication between couples and designers

parto1745_Create_a_series_of_cute_whimsical_childrens_book-styl_ba7daf09-cb95-4ed8-aa12-31

Jack, Vendor

I receive information from three different channels.

Sarah& Marc,Bride and Groom

We want updates, but not 50 messages a day.

Kiana, Florist

Sometimes I don’t know if the design is final.

Observed Pain Points

Fragmented communication: Design updates were shared across multiple channels, making it difficult to maintain a single source of truth.
Approval ambiguity: There was no clear system to track which mood boards or renderings had been approved, leading to confusion and misalignment.
Lack of centralized documentation: Late-stage design changes were often not recorded in a consistent or accessible location.
Operational gaps: Payment confirmations were sometimes missing or not visible before production began, introducing risk and delays.
Repetitive communication loops: Ongoing clarification between couples and team members led to redundant messaging and inefficiency.

Impact on Workflow

From a designer’s perspective, these challenges resulted in:

Increased rework due to unclear or shifting requirements
Delayed approval cycles
Reduced confidence in final deliverables and timelines

These firsthand observations reinforced the need for more structured communication systems, clearer approval tracking, and centralized workflow management to support both creative and operational efficiency.

How might we design a centralized wedding management platform that bridges creative design workflows with operational structure, enabling transparency, accountability, and financial clarity across all stakeholders?

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A Multi-sided platform for service based luxury event companies.

Core Solution
White Eden introduces:

Role based dashboards tailored to founders, project managers, couples, and vendors

Centralized task management with clear ownership and deadlines

Integrated payment tracking with installment visibility and automated reminders

Structured design approval flows to eliminate version confusion

Real time notifications to reduce uncertainty and last-minute stress

This product is currently in development.
Due to NDA restrictions, I am sharing selected wireframes and partial interface drafts only.

project manager main flow

To address the operational challenges identified at White Eden Weddings and support scalable business growth, I translated research insights into core UX flows focused on improving financial visibility, task accountability, and structured communication across the service ecosystem.

Design Approach

The solution centered on creating a unified system that reduces ambiguity, centralizes information, and aligns all stakeholders within a shared workflow. Key focus areas included:

Financial transparency: Clear tracking of payments, approvals, and production readiness
Task ownership: Defined responsibilities with visible status updates
Structured communication: Channeling all project-related interactions into organized, traceable threads

User Segments

The application was designed to support multiple user types, each with distinct needs and permissions:

Founder: High-level oversight of projects, finances, and team performance
Project Managers: Coordination of timelines, approvals, and stakeholder communication
Designers: Access to briefs, approved assets, and feedback in a centralized space
Couples (Clients): Visibility into progress, design approvals, and key decisions
External Vendors: Clear instructions, confirmed deliverables, and production-ready information

By mapping flows across these roles, the system ensures that each user interacts with the right information at the right time—reducing friction, minimizing errors, and enabling a more efficient and scalable workflow.

A Multi-sided platform for service based luxury event companies.

A curated selection of screens demonstrating how complex wedding coordination was translated into clear, structured, and intuitive user flows.

Design decisions focused on visibility, accountability, and minimizing user stress in high-pressure event environments.

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Conclusion

This application was designed to directly address operational challenges identified through embedded research at White Eden Weddings. Rather than being based on assumptions, the solution was grounded in real workflow inefficiencies observed during day-to-day collaboration with the team.

Validation Approach

To evaluate the effectiveness of the proposed solution, I conducted usability testing and informal validation sessionswith key stakeholders, including the founder and project managers. These sessions focused on assessing clarity, ease of use, and alignment with existing workflows.

Key Value Propositions Identified

Centralized task visibility: Enabled all stakeholders to track responsibilities and progress in one place
Financial tracking clarity: Provided transparent, accessible payment and budget status
Structured design approvals: Simplified decision-making with clearly documented and traceable approvals

Impact

Feedback from these sessions indicated that these features directly addressed the most critical friction points. As a result, the system significantly:

Reduced operational inefficiencies
Minimized miscommunication and rework
Improved overall project transparency and stakeholder alignment

These outcomes validated the core UX strategy and demonstrated the value of designing from deeply contextual, experience-driven research.

whats next?

Advanced financial analytics dashboards

Vendor performance tracking

Customizable user roles and permissions

Automated timeline generation based on event date

A scalable profile system for clients and vendors

Next Project

White Eden Application

Client

​Role

Duration

Challenge

Observed Pain Points

Fragmented communication: Design updates were shared across multiple channels, making it difficult to maintain a single source of truth.

Approval ambiguity: There was no clear system to track which mood boards or renderings had been approved, leading to confusion and misalignment.

Lack of centralized documentation: Late-stage design changes were often not recorded in a consistent or accessible location.

Operational gaps: Payment confirmations were sometimes missing or not visible before production began, introducing risk and delays.

Repetitive communication loops: Ongoing clarification between couples and team members led to redundant messaging and inefficiency.