Toyota / Macif / Cea
Silver Fox
Client
Toyota / Macif / Cea
Role
Lead Designer
Duration
5months (2023)
Challenge
The objective was to design and implement a sustainable, empathetic, and inclusive solution for Digne's health house that effectively combats loneliness and fosters a strong sense of community and togetherness among its residents. Through thoughtful design and a deep commitment to our cause, we aim to create solution that not only promote physical health but also prioritize emotional well-being, ultimately enriching the lives of those who inhabit them.
Imagine the future of health house
to build a new care & wellbeing pathway
for Provence Alpes Agglomeration.
Digne les Bains, or simply and historically Digne, is the prefecture of the Alpes de Haute Provence department in the Provence Alpes Côte d'Azur region of Southeastern France. It is the largest village in PAA with a population of 16,333 (2018).The town is located in a region of natural beauty, with opportunities for outdoor activities such as hiking and cycling. It is also known for its attractive countryside, mountains, valleys, and fast-flowing streams. It is also well known for its thermal hot springs and lavender fields.
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Few transportation options in Digne, main mode of transport is by car.
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Issues with traffic jams and not enough parking.
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Public transportation is hard to navigate and wait times in between buses is one hour.
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Public transportation in the area, it is even more scarce in the outlying localities.
Personas
System map
The ecosystem is designed to meet our objective by strengthening the network between the health house and elderly patients. It does this by (a) creating a clear and digital platform that links elderly people to assistance at the health house (b) creating artistic installations in public spaces that screen for health problems (c) promoting information through the poste to reach people in outerlying territories.
We created this brand with one clear intention: to build a simple, human centered digital platform that connects elderly people directly to the support they need at the Health House.
At the heart of our system is an intuitive, senior specific UX/UI experience. We believe that designing for seniors is not a limitation it’s the purest form of good design. That’s why we chose easy to read typography, strong and comfortable contrast, and a clear visual hierarchy that guides users naturally and confidently through every step.
Accessibility is not an extra feature for us; it is our foundation. With AI-powered voice commands and conversational chat support, we ensure that navigating the platform feels effortless and reassuring for everyone regardless of their familiarity with technology.
This is more than a digital service. It’s a bridge designed with clarity, empathy, and dignity at its core.
When you join Silver Fox, you don’t just sign up you make a new friend
Your fox is right there with you, guiding, chatting, and growing older by your side. Through every click, every question, and every new step, your Silver Fox stays curious, clever, and loyal , just like you.
🦊
Francis Age 75
Jean Paul Age 75
Health Screening Touchpoints
Promote the wellbeing of the population through prevention. These installations are located at popular points of attraction. They use a non invasive method and take advantage of the strong intergenerational links the community has.
Why Games?
Games revitalize cities to be more enjoyable and attractive.
They build public awareness on the importance of prevention.
Seniors face limited entertainment options.Revitalize intergenerational links between the community
They bring the community together.Make the community more emphatic.
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One user gets on each side and they can communicate through the pipes echoes.
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Design inspired on Les Pènitents des Mèes.
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The game is a symbol of the importance of comunicational bonds and connection.
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Each pipe has a different sound level
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where? Near waiting spaces in quiet areas.
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The shapes are turned around until the user creates a word.
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Playing games related to problem-solving, stimulate the brain and help memory get better.
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The design is inspired in a tree, symbol of growth.
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Connection to Digne’s natural spaces and greenery.
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where? Near waiting spaces like bus stops and banks.
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The different types of wheels can be turned.
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The sunlight causes a shadow that makes the color of the ammonite to be reflected on the ground.
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The ammonites move in circles.
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Motivate people to excersise while doing a fun activity .
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where? Central spaces near shops, services, restaurants, bars.